Polaroid Making a Comback?

IMG021Maybe I am misinformed, but didn’t Polaroid exit the instant picture business and started to focus purely on printing pictures? I remember seeing and hearing that back in 2008. But I suspect someone at Polaroid didn’t get the memo because today at CES Unveiled Michael Reyes from HardwareGeeks.com spotted what he described to me as a dinosaur with a LCD screen.

The Polaroid Z340 is an instant 14.0 megapixel digital camera with a 2.7” LCD screen. It instantly prints out 3x4 full color images and unlike the polaroid film of old you don’t have to wait for the picture to develop it comes out developed!

What’s also so cool about the Z340 it doesn’t use INK to print your images. I’m confused too but it’s technology called ZINK (Zero Ink Printing).

The Z340 is available now, for more info visit Poloaroid.com.