When Fashion Design and Technology Collide
Once again, HP and Project Runway have teamed together further uniting fashion design and technology. While watching the season premier of Project Runway last night you probably noticed each designer was given a HP EliteBook Tablet PC notebook , loaded with a second-generation Intel® Core i7™ processor, to create this seasons winning looks. HP will be assisting the designers throughout season 9 by also providing products such as HP TouchSmart desktop PCs, HP video cameras and the HP Veer. A $50,000 technology suite by HP and Intel will also be part of the winner’s prize package.As a graphic and web designer I am excited to see all the ways the contestants will be able to utilize these products from HP to be able to do everything from creating designs for challenges to keeping in touch with their families throughout the competition. Many of the contestants already raved about their love of the EliteBook and how it can cut development time in half because of its ease of use.
Fans can even enter the On the Runway Sketching Challenge, a drawing contest, which the HP and Intel Brand Boutique will announce at www.mylifetime.com/hp.
Be sure to catch the next episode of Project Runway Thursday at 9pm ET/PT on Lifetime Television.