HP Helps Designers Push Limits of Innovation on Lifetime Television’s Hit Series “Project Runway”
Hp announced another merging into fashion with the release of their HP TouchSmart tm2 and HP TouchSmart PC on Project Runway which premiered on July 29, 2010. The new Touch Smart tm2 allows designers to move from the traditional way of design to a new way of design. The tm2 allows for designers to rotate its screen allowing them to turn the TouchSmart tm2 into a digital sketchpad, giving designers freedom to create what they envision. Its not the first time HP makes an appearance on project runway, in the 7th season designers were able to try HP's savvy technology in the " HP and Intel design challenge" giving them and opportunity to break their design mold and step it up a notch.
The winning designer of season eight will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.
As a designer I am happy that HP has always been Fashion Forward and has put an end to the never ending search for design programs, first unveiling the HP Mini Vivienne Tam notebook on the catwalk of Tam’s 2008 fashion show at New York’s Fashion Week in Bryant Park, the world’s first “digital clutch” together with the release of stylish spring 2010 collection of computers which appeared in Sex and the City 2 and its worldwide campaign "PC is Personal Again" with the stylish Sarah Jessica Parker. Hp mixes technology, fashion and Simplicity all into one, making it's products the "IT" item this year as Tim Gunn says " Hp is going to make it work ".