In February of 2004, the birth of CuteGeek.com came in the form of a dating site – at least that was the idea. Five years later, it was still a parked domain.
During CES 2009, Michael Reyes (HardwareGeeks.com) started talking to his latest and greatest blogger (guess who’s writing this) Radiris Diaz about the site and from their experiences at the event, they realized that the female blogging space was a niche market, especially in technology because there was not enough women doing it, and a lot of information to cover, especially when it came to consumer products.
The concept came about from various things that happened in Vegas (not, no everything that happens there stays there). Here’s what happened:
According to Mike – He felt uncomfortable from men ignoring Radiris during some of their company meetings. He got a great idea about pimping Radiris’ opinion on this site and he, on a daily basis, pitched the idea, until Radiris gave in.
According to Radiris – She got frustrated from some of the happenings at CES and she wanted to smash everything pink and glittery she saw targeted towards ‘her’ (aka, all women). On the other hand, being the outspoken person that she is, she found an opportunity to express her opinion about this, and the amazing women in technology she met inspired her to do just that. She trusted Mike to make this idea become a reality and after tons of IMs, phone calls, and emails we’re now launching this fun site, bringing YOU the female perspective on technology.
What brought it home was HP’s Vice President and CTO of the Personal Systems Group Phil McKinney. He made the (very true statement) about women having a ton of buying power and many companies not doing more for them. He says “We can’t shrink it and pink it and expect women to buy it. We need to create products with innovations that matter to our customers.” We, at CuteGeek.com, agree 100%. Our opinion matters – we represent everything men are and more (I’m a feminist…). We’re cute (yes, duh!), we’re students of life, we’re smart, we’re professionals, we’re athletes, and we’re moms. Those are a lot of hats to fill. We all don’t want shiny things. Yes, we care about the aesthetics of a product, but price, durability, practicality and functionality also matter to us. Yes, we know how to read the specs of a laptop…
Mike is the daddy of the site and I’m the mommy.
Enjoy 
-Radiris
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